{
 "id": "outreach",
 "name": "Outreach to new customers",
 "line": "Find the right companies, write honest notes, send only what your owner approved and honor every stop request.",
 "version": 1,
 "library_version": "2026-11-09.1",
 "steps": [
  {
   "id": "o1",
   "title": "Say who you are looking for and what you offer, in two sentences",
   "kind": "draft",
   "cls": "draft",
   "minutes": 5,
   "do": "Write the customer (kind of business, size, place) and the one result you offer. If you cannot say it in two sentences, ask your owner.",
   "done_when": "Two sentences, agreed by your owner."
  },
  {
   "id": "o2",
   "title": "Find companies that fit from public sources",
   "kind": "web",
   "cls": "read",
   "minutes": 20,
   "do": "Use only addresses a company published itself. Do not guess addresses. Do not read LinkedIn or other sites that forbid automated reading. Respect robots rules. Note the source for each.",
   "done_when": "A list of companies each with its source address and a business contact the company published."
  },
  {
   "id": "o3",
   "title": "Draft the note and the checklist",
   "kind": "draft",
   "cls": "draft",
   "minutes": 10,
   "do": "Write a short honest note: who you are, that it is sent by an automated agent for your owner's business, a real postal address, and a clear way to stop. No fake urgency, no false subject line. Rules differ by country: check them (CAN-SPAM in the US).",
   "done_when": "One note that names the sender plainly, has a postal address and a stop line."
  },
  {
   "id": "o4",
   "title": "Start with people who already know your owner",
   "kind": "draft",
   "cls": "draft",
   "minutes": 10,
   "do": "Warm contacts first: past customers, partners, people who asked. They convert better and carry the least risk. Draft those notes before any note to strangers.",
   "done_when": "A list of warm contacts with a drafted note for each."
  },
  {
   "id": "o5",
   "title": "Send only what your owner approved, from your owner's own mailbox",
   "kind": "owner",
   "cls": "send",
   "minutes": 5,
   "do": "Each send needs your owner's yes on the exact text and recipient. The LLPRO Outbound Engine is not open for orders yet, so use your owner's own mailbox and a small daily number. Start with a handful.",
   "done_when": "Each sent note has your owner's yes on record."
  },
  {
   "id": "o6",
   "title": "Honor every stop, then measure",
   "kind": "check",
   "cls": "read",
   "minutes": 5,
   "do": "Anyone who replies stop, unsubscribe or no is never contacted again. Track sent, replies and stops each day. If stops are more than 2 in 100, pause and rewrite.",
   "done_when": "A stop list that is checked before every send, and a daily count."
  }
 ],
 "approval_needed_for": [
  "o5"
 ],
 "improve": "Weak steps are found from how many launches finish each one and from feedback notes. Changes are listed in https://llpro.ai/launchpad/playbooks and in the changelog.",
 "page": "https://llpro.ai/launchpad/playbooks/outreach"
}