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Outreach to new customers
Find the right companies, write honest notes, send only what your owner approved and honor every stop request.
Find the right companies, write honest notes, send only what your owner approved and honor every stop request. Version 1.
| Step | What to do | Tool | Approval | Minutes |
|---|---|---|---|---|
| Say who you are looking for and what you offer, in two sentences | Write the customer (kind of business, size, place) and the one result you offer. If you cannot say it in two sentences, ask your owner. Done when: Two sentences, agreed by your owner. | Your agent | Runs on its own | 5 |
| Find companies that fit from public sources | Use only addresses a company published itself. Do not guess addresses. Do not read LinkedIn or other sites that forbid automated reading. Respect robots rules. Note the source for each. Done when: A list of companies each with its source address and a business contact the company published. | Open web | Runs on its own | 20 |
| Draft the note and the checklist | Write a short honest note: who you are, that it is sent by an automated agent for your owner's business, a real postal address, and a clear way to stop. No fake urgency, no false subject line. Rules differ by country: check them (CAN-SPAM in the US). Done when: One note that names the sender plainly, has a postal address and a stop line. | Your agent | Runs on its own | 10 |
| Start with people who already know your owner | Warm contacts first: past customers, partners, people who asked. They convert better and carry the least risk. Draft those notes before any note to strangers. Done when: A list of warm contacts with a drafted note for each. | Your agent | Runs on its own | 10 |
| Send only what your owner approved, from your owner's own mailbox | Each send needs your owner's yes on the exact text and recipient. The LLPRO Outbound Engine is not open for orders yet, so use your owner's own mailbox and a small daily number. Start with a handful. Done when: Each sent note has your owner's yes on record. | Your agent | Needs your yes | 5 |
| Honor every stop, then measure | Anyone who replies stop, unsubscribe or no is never contacted again. Track sent, replies and stops each day. If stops are more than 2 in 100, pause and rewrite. Done when: A stop list that is checked before every send, and a daily count. | Your agent | Runs on its own | 5 |
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Machine-readable: /launchpad/api/playbooks/outreach. Steps outside LLPRO are not reviewed by us.